Primary Research - Asian Supermarket:
I decided to rebrand a
company based in Asia that hadn’t yet conquered the western market. I felt this
was appropriate as Asian and European cultural values differ greatly. To start
this part of the project I decided to find the closest Asian supermarket to me.
I felt this would be the best place to start giving me a good idea of the style
of branding in Asia as well as possible ideas for products to rebrand. This
shop was perfect only stocking imported Asian products meaning none of them
where packaged and branded with the intention of coming to the UK. This was
good as it gave a realistic idea of the mood and vibe and what the type of
product range in Asia, specifically
china and japan. I loved the graphic, bold and fun packaging in the shop and
this made me very enthusiastic as to deciding to choose to rebrand a Japanese
product. They use fun colour as well lots of characters within the branding. I
was intrigued at how different the products were packaged in contrast to here.
The letter forms create a completely different aesthetic and almost imitate
patterns making the overall look of these products so different to the west.
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