What went well:
I feel as if the majority of the project has
run smoothly. I particularly feel this as the logo type is successful. I say
this as I believe I have met the criteria I set. The brand has majorly changed
and adapted to appeal to a new audience in a new place. I adapted key brand and
design traits to ensure the image gets interpreted correctly. I presented this
logotype through a branding guidelines book, highlighting to the client how to
use the logo as well as all the key parts of the rebrand so the understand the
new ethos and aesthetic of the brand. This was very successful and worked
accordingly. The outcome looked professional and to an industry standard. The poster
campaign created also worked very well. I feel this was due having a strong
concept which directly linked with the brands ethos and selling a sense of Japanese
routes.
Even better if:
Although most of the project did go to plan,
when it came to the packaging of the product, this wasn't as much of a triumph.
After experimenting with the packaging labels on lots of different bottle sizes
I still couldn't find the perfect sized bottles. At this point in the project I
had already worked a large amount on the labels and felt I needed to focus on
the actual logo rebrand. Although I would have like to found the perfect bottle
sizes for the product, this wasn't directly linked the rebrand and focused more
on packaging, which my theoretical side of the project didn't focus to much on.
I also would have liked a better quality print for the inside of my guidelines book,
I say this as printing double sided in block colour is much harder to get a
clean finish. This was a pain but something out of my control.
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