Primary Research:
The UK market for
kitchen appliances is massive and worth hundreds of millions. With this huge market you expect every angle
to be covered in terms of branding. I feel this is one of the sectors in which
a Japanese aesthetic could do very well, this is due to there not being a
product out there which embodies Japanese values with a western aesthetic.
Below are primary images showing the different types of product available in the UK. As well as this i looked at a range of some more classy bottle shapes, thinking ahead for what the bottles could be used for the rebrand.
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