Language is something that is agreed
Will all use type although that doesn't mean we want everyone to be typography
Typography as a visual for that takes consideration
Type is something that has allowed us see our history
Type allowed us to physically identity a language, I. E hiroglifs/ ancient Hebrew from around 7000bc driven by trade
Only later in language it became descriptive
Type is speech made visual
Even within Europe complex set of different languages and alphabets
3200bc mesopotanmia
Occidental western part if world: America and aus / oriental eastern world
The rosetta stone: evidence that 3 languages are used to to agree align with each other to understand trade on a big scale through use of symbols
first opportunity for people to see how people communicated in 7000bc
1450
Gutenberg
Created the first press in Europe, had been around for 600 years in China
Type became design, very little changed up until mid 19th century
1870 William foster brought in the elementary education act
Shifted into the idea of mass production
Fundametally effected the way we created typ let
1919 1933 bauhaus
Walter gropius
Range of different type of creative, drawing together of design
Been informed by new mass manufacturer
In terms of type it became a lot more serfisticated
Type is language based
From oral tradition to physical representation of language
Images in the pass have slowly developed into an alphabet over time
Post digital type age
Designers all working with each other
Bauhaus form follows function
Less is more
Pee modern: because God put it there and that's the way it's ment be
Modern:
Rebuilding of nations
Mass communication
Mass distribution
Helvetica allowed this
Striping away everything unecessary
Large scale small scale
Benchmark of modernist type
Oct 15 1990 first mac under a 1000
Mac classic
Democrasition of type design
Computer becoming a design tool
Vincent conner in 1994 is creator of coming sans
Worked for Microsoft
World wide Web 1990 created
Suddenly a way of communicating with a physical thing
1995 Internet Explorer
Striped down after 5 years to a template
Decline in spoken word as people could send an email
Texts are falling of
Landscape of how we communicate has chafed
Emojis has come out of this
Global language
Gone back to using symbols to communicate ideas things and content
We have gone in a huge circle essential
1932 John heartfelt
1977 Jamie Reid
2014 London print studio
Type moving across to a gallery
Barbra kruger
David Carson 1992 bring a different aesthetic to type and to challenge it
there is no single at of doing things
From oral tradition to physical representation of language
Images in the pass have slowly developed into an alphabet over time
Post digital type age
Designers all working with each other
Bauhaus form follows function
Less is more
Pee modern: because God put it there and that's the way it's ment be
Modern:
Rebuilding of nations
Mass communication
Mass distribution
Helvetica allowed this
Striping away everything unecessary
Large scale small scale
Benchmark of modernist type
Oct 15 1990 first mac under a 1000
Mac classic
Democrasition of type design
Computer becoming a design tool
Vincent conner in 1994 is creator of coming sans
Worked for Microsoft
World wide Web 1990 created
Suddenly a way of communicating with a physical thing
1995 Internet Explorer
Striped down after 5 years to a template
Decline in spoken word as people could send an email
Texts are falling of
Landscape of how we communicate has chafed
Emojis has come out of this
Global language
Gone back to using symbols to communicate ideas things and content
We have gone in a huge circle essential
1932 John heartfelt
1977 Jamie Reid
2014 London print studio
Type moving across to a gallery
Barbra kruger
David Carson 1992 bring a different aesthetic to type and to challenge it
there is no single at of doing things
Print culture:
Why people returning to hand made production:
A world of instant results
Has a politics to it
Are society has no regard for maintain anything
Lice in a fast culture obese with buying and selling things
How many social spaces can go to without having some kind of financial charge
Re humanising and culture that has been de humanised
Why people returning to hand made production:
A world of instant results
Has a politics to it
Are society has no regard for maintain anything
Lice in a fast culture obese with buying and selling things
How many social spaces can go to without having some kind of financial charge
Re humanising and culture that has been de humanised
What is research
Knowledge/ analysis/ comprehension application/ evaluation/ synthesis
What's the problem
What do u need to think shout what do u already know where could I find information
What's is the clients preferences
Knowledge/ analysis/ comprehension application/ evaluation/ synthesis
What's the problem
What do u need to think shout what do u already know where could I find information
What's is the clients preferences
Colour theory
Colour is contextual
Very rare that we see isolated colour
Infinite gradient
Complex and change medium
Types: physical physiological psychological
Colour is inispicably linked to light
Perception effected by light
Each colour has its own wavelength
Continously spectrum
Different animals can see in different colour
We can see 160 Mil
Light is made up of of the different colour we can see in wavelengths
White surfaces reflects black surfaces absorb
We recommend I've colour through how's it reflected
What colour is the sky? No colour
Wavelengths coming through the atmosphere creating the colour
Eye receptors
Rods: conveys brightness picks up on black n white and gray
Cones: allow the brain to perceive colour
Type 1 cone : red n orange
Type 2 cone: green
Type 3: blue
Yellow doesn't exist , mix of red n orange wavelength with green wavelength
Only we actually see are red green n blue
Proportional adjustment of the r g b
Everyone perceives colour potentially different
Jose Alber
Johannesburg itten
PrimRy secondary teriary
Colour wheels are map g the relationships between the colours
Colours clash and remove and cancel out each others wavelengths ie red n green mixes to a mesh dull gray colour
Chromatic value : hue /tone /saturation
Start to think of the 3d aspect of colour
Hue is how we recognise the colour
Tone: it's luminance and how bright it is
Different shades or idea of a tint adding white to a colour
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