Brief:
Using your knowledge about branding and cultural values, change and
adapt a brand of your choice for a contrasting cultural group. Consider the
cultural values, where the original brand comes from, and how this brand can
change and adapt to appeal to a completely new market. The aim of this brief is
to create a innovative, more appealing, new brand aesthetic for a completely
different market to the one the brand is currently in. Aim to choose a brand
and place in which the design doesn’t, or can’t appeal to where you are taking
it. This creates more of a challenge giving you more to change and adjust.
Background Considerations:
-
Consider ethical
issues, ensuring not to offend certain cultures and ethnic minorities.
-
Try to rebrand a
product, giving it a completely different look not just slight changes.
-
Identify a good
market area to rebrand.
-
Try to find a gap
in the market.
-
Consider Packards
hidden persuaders.
Mandatory Requirements:
- The rebrand has to be aimed
at a new market
- Do not design for a country
where you don't understand the language
Deliverables:
- Design Boards
- Blogs
- Final outcome
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