Things to research:
Globalisation:
- what is it?
- history
- succesfull brands
- unsuccessful brands
Classic brands:
- logos thats last forever
- longevity of brands
Contrasting cultures:
- east to west
- key differences
Language:
- different type
- different shape
- different meanings
Key considerations:
- politics/ history
- cultural
- identity
Graphic design avenues:
- colour
- type
- layout
- icons
- symbols
- style
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