globalization
/ɡləʊb(ə)lʌɪˈzeɪʃ(ə)n/
noun
noun: globalisation
- the process by which businesses or other organizations develop international influence or start operating on an international scale.
"fears about the increasing globalization of the world economy"
Opinions of globalisation:
(Thomas and Walsh) summarises
postmodernism as ‘a globalising
post-industrial world of media, communication and information systems…basis of
a market-oriented world of consumption rather than work and production’.
This summary sheds light on key features of postmodernism, them being
globalisation, and a world of consumption and communication. (O’sullivan)
defines globalisation as ‘the growth and
acceleration of economic and cultural networks which operate on a worldwide
scale and basis.’ These ‘economic and cultural networks’ make reference to
financial and communication systems, these could be argued as key to bringing
us into the modern globalised world we live in today. These developments,
particularly in technologies allowed people to communicate much easier and much
further distances than ever before, which opened a whole new market for new
products for new customers around the world. According to (Appadurai 1990), there
are cultural flows that all participate to make globalisation possible. He discusses
5 flows; ‘Ethnoscpes’ for example
tourists, immigrants and gusetworkers. ‘Technoscapes’
the movement of technology and machinery. ‘Finascapes’
the flow of money through markets. ‘Mediascapes’
the distribution of media. Finally ‘Ideoscapes’
texts and images which are produced and consumed. Both mediascapes and ideoscapes relate
directly to graphic designers. To some extent this states the important role in
which we play as designer in relation to globalisation. We do this through the distribution
of our designs ideoscapes across cultures through the means of media
mediascapes, such as newspapers, magazines, television and film.
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