Downer, L. (2015) Political branding strategies: Campaigning and governing in Australian politics. Australia: Palgrave.
- 'More and more in Western democracies, branding is used by political practitioners as a strategy for campaigning and governing. Brands are crafted for parties, politicians and policies. Put simply, political branding sees parties and politicians borrowing concepts and techniques from the world of commerce.'
Key terms: Political branding, branding, advertising, propaganda, Political PR, political spin, graphic design and elections, branding political parties
This is my chosen quote from a given list, all based around different themes. I choose one to investigate into the subject area. Looking at designers opinions and theories from different perspectives on a subjected related to the quote. I have chosen politics as am interested in the subject and to see the impact graphic design when it comes to political branding. I was first tasked with finding research sources in relation to political branding.
This is my chosen quote from a given list, all based around different themes. I choose one to investigate into the subject area. Looking at designers opinions and theories from different perspectives on a subjected related to the quote. I have chosen politics as am interested in the subject and to see the impact graphic design when it comes to political branding. I was first tasked with finding research sources in relation to political branding.
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